Tencent Appstore

Tencent launched the "Discovery" platform in 2016. The platform organizes a range of events to seek out and support innovative games that show potential. This includes hosting game workshops, publishing industry reports, offering customer support and operating social media accounts.

The platform has discovered and incubated many quality games, some of which have since generated tens of millions of yuan in monthly revenue and achieved a 50% day two retention rate.